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Advertising

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a weal...
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Publisher: Pearson
ISBN: 9780273760894
Delivery date: 5-10 Business Days
$142.95
Your price: $132.94
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The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects. 

 

Products specifications
Attribute nameAttribute value
FormatPaperback
AudienceCollege / higher education
Author(s)Chris Fill Graham Hughes Scott De Francesco
Edition1
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