Focused investments in customer success offer large demonstrable returns. Everyone talks about customer focus these days, but achieving it requires you to go far beyond “customer advocacy”: you must bring your customer’s perspective into every aspect of your business strategy, with a relentless focus on helping customers achieve measurable business outcomes. This doesn’t just happen. It requires a comprehensive, tested blueprint. Competing for Customers gives you that blueprint. World-renowned customer success expert Amir Hartman and Oracle Chief Customer Officer Jeb Dasteel show how to integrate all facets of customer-centricity, making them all work together from lead to revenue to retention.
Using new examples from great companies like Oracle, Cisco, FedEx, P&G, and Deutsche Bank, they identify a foundation of unifying principles and tactics that work. Next, they guide you through every step of planning and execution, supporting you with clear tools and templates based in real organisational practice. The best way to reap long-term profits is to embed your customers’ success throughout your own corporate DNA. That’s what the world’s best companies do. Competing for Customers doesn’t just teach the lessons they’ve learned: it helps you apply those lessons right where you are, right now.
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