Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study ...
Publisher: Pearson D
ISBN: 9781292227283
$79.95
Your price: $75.95

The full text downloaded to your computer

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For courses in Strategic Management and Business Policy.

 

Utilise a strategic management model to learn and apply key concepts  

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

Products specifications
Attribute nameAttribute value
FormatElectronic book text
AudienceProfessional and scholarly
Author(s)Thomas L. Wheelen J. David Hunger Alan N. Hoffman
Edition15