Consumer Behavior: Buying, Having, and Being, Global Edition -- MyLab Marketing without Pearson eText

MyLab Marketing is a total eLearning solution. Through rewarding experiences that personalise learning, MyLab Marketing has a measurably positive impact on teaching, learning and retention.

MyLab Marketing helps instructors create automatically graded learning activities based on the learning objectives in each chapter in the accompanying text. This provides an efficient and effective outcome for both students and instructors and an even better teaching and learning experience.

The duration of access to MyLab Marketing is set by your instructor for your specific unit of study. This product does not include access to the eText.

Note: MyLab Marketing is not a self-study product and should only be purchased when required by an instructor.