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Critical Thinking in Consumer Behavior

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice...
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Publisher: Pearson
ISBN: 9780136027164
$153.95
Your price: $146.25
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Designed to be used alone or packaged WITH ANY core texts in consumer behaviour.

This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

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Attribute nameAttribute value
FormatPaperback
AudienceCollege / higher education
Author(s)Judy F. Graham
Edition2
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