Customer Experience Manual, The

Customer Experience (CE) is a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experienc...
Publisher: Pearson D
ISBN: 9781292148489
$35.95
Your price: $34.15

Customer Experience (CE) is a key component of business strategy, yet knowing the practical steps of what to do can be tricky.

The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business.

From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. 

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Products specifications
Attribute nameAttribute value
FormatElectronic book text
AudienceProfessional and scholarly
Author(s)Alan Pennington
Edition1