(ECOMM) Pearson MyLab Marketing - Instant Access - for Advertising & IMC: Principles and Practice, Global Edition

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. This product does not include access to the eText.

Please note: The duration of access to a MyLab is set by your instructor for your specific unit of study. To access the MyLab you need a Course ID from your instructor.

For courses in introductory advertising.

Increase the relevancy and effectiveness of marketing communications