Essentials of Entrepreneurship and Small Business Management, Global Edition -- MyLab Entrepreneurship with Pearson eText

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve ...
Publisher: Pearson
ISBN: 9781292266138
Delivery date: 5-10 Business Days
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Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time.

Please note: The duration of access to a MyLab is set by your instructor for your specific unit of study. To access the MyLab you need a Course ID from your instructor.

For courses in small business management, entrepreneurship, and new venture creation and/or management.

 

The foundation to building a successful business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.

 

Products specifications
Attribute nameAttribute value
FormatMixed media product
AudienceProfessional and scholarly
Author(s)Norman M Scarborough Jeffrey R. Cornwall
Edition9