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Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the ent...
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Publisher: Pearson
ISBN: 9780273756545
Delivery date: 5-10 Business Days
$166.05
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

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Attribute nameAttribute value
FormatPaperback
AudienceProfessional and scholarly
Author(s)Svend Hollensen
Edition2
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