Pearson D

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer...

For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers...

MyLab Marketing is a total eLearning solution. Through rewarding experiences that personalise learning, MyLab Marketing has a measurably positive impa...

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Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the la...

Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Aust...

Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Aust...

This Australian text provides expanded coverage of contemporary topics Consumer Behaviour explores how the examination and application of consumer beh...

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors, ta...