Pearson D

This systematic exploration of real-world stress analysis has been completely updated to reflect state-of-the-art methods and applications now used in...

For advanced microeconomics students Advanced Microeconomic Theory remains a rigorous, standard in microeconomics, giving all the core mathematics and...

A wide range of MATLAB and MAPLE examples Building on the foundations laid in the companion text Modern Engineering Mathematics, this book gives an ex...

This edition of Advanced Programming in the UNIX Environment supports today’s leading platforms, reflects new technical advances and best pr...

This short cut is taken from Programming in Python 3: A Complete Introduction to the Python Language (Addison-Wesley, 2009) and provides self-containe...

This book contains fun and challenging activities to help students learn core concepts in user experience, from sketching, to photo safaris that encou...

Australian edition How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add valu...

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For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Pr...