Pearson

For advanced microeconomics students Advanced Microeconomic Theory remains a rigorous, standard in microeconomics, giving all the core mathematics and...

A wide range of MATLAB and MAPLE examples Building on the foundations laid in the companion text Modern Engineering Mathematics, this book gives an e...

This edition of Advanced Programming in the UNIX Environment supports today’s leading platforms, reflects new technical advances and best pr...

Thorough revision for the AQA exams These brand new revision guides contain all the help, guidance and support students need in the run-up to the 2005...

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a weal...

Australian edition How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add valu...

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Pr...

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve ...

Advocacy and Opposition: An Introduction to Argumentation presents a comprehensive and practical approach to argumentation and critical thinking for t...