Pearson

For introductory courses in managerial finance Using financial concepts to solve real-world problems with a proven teaching and learning framework The...

Principles of Managerial Finance concentrates on the material students need to know in order to make effective financial decisions in an increasingly ...

This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check w...

Best-selling and market-leading text Request a digital sample - for educators Principles of Marketing introduces marketing through the lens of creatin...

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a w...

Best-selling and market-leading text This pack contains 1 copy of Principles of Marketing, 8th Edition and 1 copy of Marketing: A Snapshot. Principles...

For Principles of Marketing courses that require a comprehensive text.   Help students learn how to create value through customer connections and...

For principles of marketing courses that require a comprehensive text Learn how to create value through customer connections and engagement The global...

Master the key marketing challenges and develop meaningful connections with your customers Principles of Marketing by Kotler and Armstrong shows ...