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Distilling years of hard-won success, experience, lessons and management wisdom, this book will help new and aspiring managers be the best they can be...

Essentials of Marketing, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the author...

Essentials of Marketing, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the author...

Learn the theory and practice of modern marketing with this concise and dependable text. Essentials of Marketing, 3rd edition,by Frances Brassington a...

An accessible, lively, and engaging introduction to marketing Essentials of Marketing, 8th edition, by Martin and Blythe, employs a practical approach...

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. ...

This custom edition is published for Swinburne University. Essentials of Marketing Research, is a lively, practical and concise text, ideal for a one-...

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