Pearson D

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essenti...

The 3rd edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all th...

For introductory courses in Information Systems or Management Information Systems. Essentials of MIS is an in-depth look at how today’s businesses ...

Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illu...

For introductory courses in Information Systems or Management Information Systems. Essentials of MIS is an in-depth look at how today’s businesses ...

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“How do the oceans work?” Essentials of Oceanography  takes an interdisciplinary approach to help students answer this question. The latest editi...

Understand the core principles of operations management with this accessible guide Essentials of Operations Management is a concise introduction to th...