This concise, readable book offers an unparalleled introduction to the theory and practice of management. Packed with examples and questions to arouse...
Distilling years of hard-won success, experience, lessons and management wisdom, this book will help new and aspiring managers be the best they can be...
An accessible, lively, and engaging introduction to marketing Essentials of Marketing, 8th edition, by Martin and Blythe, employs a practical approach...
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. ...