Pearson

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply...

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essenti...

For introductory courses in Information Systems or Management Information Systems. Essentials of MIS is an in-depth look at how today’s businesses ...

An in-depth look at how businesses today use IT For introductory courses in Information Systems or Management Information Systems. Essentials of MIS p...

“How do the oceans work?” Essentials of Oceanography  takes an interdisciplinary approach to help students answer this question. The latest editi...

For courses in oceanography.   Dive in to oceanography with trusted content and innovative media As the bestselling brief book in the oceanograph...

Understand the core principles of operations management with this accessible guide Essentials of Operations Management is a concise introduction to th...

This concise introduction to Organisational Behaviour has been developed specifically for short courses and/or non-specialist business students. It fo...

For courses in organisational behaviour Currently in use at universities worldwide, Essentials of Organizational Behavior, 15th Edition teaches stude...