Pearson

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This tertiary text presents a synoptic view of Australian and New Zealand marine systems, as well as forming the basis for a general course in ma...

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For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Mea...

For principles of marketing courses Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of r...

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Australian edition Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of the...

A step-by-step guide to creating a marketing plan This concise guide provides a high-level view of the critical marketing activities associated with t...