Pearson

Australian edition This pack contains 1 copy of Marketing 9th edition and 1 copy of Marketing: A Snapshot. Today's marketers are challenged to create ...

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differenc...

This custom edition is published for La Trobe University. It is a compilation from: Principles of Marketing, 7th ed. by Armstrong, Kotler, Adam &am...

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Editio...

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical ins...

Get a solid grasp of the methods, processes, and issues surrounding marketing communications. Marketing Communications, 9th edition by Fill and Turnbu...

In Marketing Data Science, a top faculty member of Northwestern University's prestigious analytics program presents a fully-integrated treatment of bo...

The definitive source for hospitality marketing courses Taking an integrative approach, this highly visual, four-colour book discusses hospitality mar...

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edi...