Pearson

MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within...

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and...

This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits...

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leadin...

For undergraduate and graduate courses on marketing high-tech products   Provide your students with the vital information they need to successfu...

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For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Ha...

For courses on marketing planning.   Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, st...

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing ...