Pearson

For principles of marketing courses Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strate...

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- d...

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends a...

For undergraduate Principles of Marketing courses.   A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined...

For undergraduate principles of marketing courses. Companies don’t make decisions. People do.Marketing: Real People, Real Choices is the only text to ...

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduc...

For undergraduate principles of marketing courses Companies don't make decisions. People do. Marketing: Real People, Real Choices is the only text to ...

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve ...

For undergraduate principles of marketing courses. Companies don’t make decisions. People do.Marketing: Real People, Real Choices is the only text to ...