Pearson

For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Mar...

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Marketing Research: App...

Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment of the major choices facing mark...

For courses in global marketing A conceptual approach and introduction to the field of marketing research. Written with an emphasis on the practical a...

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation i...

Develop and implement a marketing strategy Marketing Strategy and Competitive Positioning focuses on competitive positioning at the heart of marketin...

Develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edi...

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends a...

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brenna...